As media attention on Dry July enters full swing, recent trade mark activity suggests a continued surge of entrants for the NoLo category. During the three-month period of April to June 2022, 364 tra...
This July, independent Aussie non-alc beer company Heaps Normal is waging a campaign against perfection with the message that it’s ok to just do your best. “Whether it’s cutting down on the booze, tra...
We’re proud to announce a contribution of $5000 to the Dry July Foundation. We set ourselves a target to sell 1000 cases of ‘Free Time’ in July, pledging $5 from every case to raise $5000 for th...
Customers are looking to cut out the alcohol completely either not going out and drinking any alcohol at all, or moving to non-alcoholic versions of their favourite drinks. There has been a lot of dis...
During Dry July, customers are looking to cut out the alcohol completely either not going out and drinking any alcohol at all, or moving to non-alcoholic versions of their favourite drinks. There has ...
The month of July, traditionally a quieter time for brewers as sales slow and the opportunity arises for brewers to update equipment, prepare brew schedules for summer stocks and to take some well-ear...
Which brewer is taking part in Dry July? Find out as Matt and Pete discuss Brews News Week. Bintani launches 2019 vintage Signature Malt NE-IPA’s Quest for “Juicy” Has Led Us Toward Increasingly Undri...
In a bumper, but Prof-less, episode Matt catches up with Toohey’s Brewery Director Mark Toomey to learn all about the new Toohey’s Darling Pale Ale. Sections of social media have delighted...