Despite being released on tap just two days before COVID lockdowns started in March, Lion says XXXX Dry has exceeded initial sales expectations. XXXX brand director Amy Darvill told Brews News that th...
Yesterday’s launch of XXXX Dry comes at a challenging time for Lion’s flagship brand which saw substantial decline over the past 12 months. Global big data and consumer insights specialist...
On the Brews News Week podcast, we look at some interesting trials that could allow brewers to reuse their byproducts and the COVID-19 virus causes the IBD convention to be postponed. Please subscribe...
Lion has responded to declining sales across its XXXX brand range by launching a new dry variant under the historic brand. Targeted towards the “up-and-coming generation of beer drinkers” ...