ABAC has dismissed a trio of complaints covering sport and public transport advertisements from Lion and Gage Roads, as well as a Facebook post by CUB-owned 4 Pines. The complaints may have been dismi...
XXXX has been named one of the top five most recognised Australian brands in China, despite Lion investing no marketing spend in the market....
XXXX Gold remains the biggest beer in Australia and the mid-strength leader, but figures seen by Brews News confirm the brand’s rapid decline....
With a recipe comprising aromatic hops, specialty malts and ale yeast, the new XXXX Gold Australian Pale Ale is a step up in complexity from its lager stablemate, says brewer Anthony Clem. Clem was sp...
This week is a study in contrasts as we catch up with Michael, Jack and Red from South Australia’s Pirate Life Brewing, makers of unashamedly hoppy beers. We also catch up with Anthony Clem, Qua...
Lion has announced that XXXX Island will return to its former self, Pumpkin Island, in December 2015. XXXX Island has helped to cement XXXX Gold’s position as Australia’s number one beer, which now ac...
My friends went to XXXX Island and all I got was this lousy media release. We’d love to have been one of the select group of media who were invited to preview the island over the last few days t...
There has always been something a little Charlie and the Chocolate Factory-ish about XXXX Island, now they have sealed the deal with golden ‘tickets’ hidden in cartons of XXXX Gold. I wonder whether i...
XXXX Gold has claimed the title of Australia's best selling beer - but the real story is VB's collapse and a shrinking market for both....
When you’re wrong, you’re wrong. There’s no point doing anything else, you just have to ‘fess up and admit it. I was wrong. To think I was worried that Lion’s XXXX Island...
I love a good irony as much as I love a good beer and yesterday I was treated to a good one. On the same day that Lion was announcing ‘strong brand growth’, the nation’s media was he...
Now sit right back and you’ll hear a tale, a tale of a fateful trip… The Lion-owned XXXX brand has long sought to create an association with sand, unshaved blokes and salt water. More rece...