The new taste of Aussie Summer
With summer nearly upon us, there’s no better time for XXXX, one of the country’s best-loved brewers to announce the newest addition to the XXXX family.
XXXX Summer Bright Lager has been brewed to refresh thirsty drinkers on a hot day and keep that summer feeling alive all year round. Its fruity aroma and smooth hop character balance the light malt flavour to create a seriously thirst-quenching beer.
Bill Webb from XXXX said, “It’s been some time since XXXX added a new brew to its range and we’re confident that XXXX Summer Bright Lager is going to be a hit with drinkers.”
“The XXXX brewers created XXXX Summer Bright Lager with pure refreshment in mind. It’s perfect after a day in the surf, to take to a barbeque or to enjoy with friends in a beer garden” Bill said.
XXXX Bright Summer Lager is full strength and is low in carbohydrates. The beer is also free from artificial additives and preservatives.
“The low carb beer market continues to go from strength to strength and we’ve also seen continued growth in clear bottled summer beers,” said Bill. “This presents us with a unique opportunity to deliver a great tasting, full strength, low carb beer from one of Australia’s favourite brewers.”
Queenslanders will be amongst the first in the country to try the new brew, along with the Northern Territory and northern New South Wales. It will be available in bars and bottle shops from the end of September and then all year round.
XXXX Summer Bright Lager comes in a stylish, clear bottle and features bright orange, white and yellow packaging.
A six-pack is priced at RRP $13.99 and RRP $43.99 for a carton of 24.
