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responsible alcohol consumption, DrinkWise Schoolies Survival Tips campaign will be seen in
over 700 retail stores in Schoolies hotspots around the country To help continue shifting attitudes during this year’s Schoolies celebrations and encourage responsible alcohol consumption, DrinkWise Schoolies Survival Tips campaign will be seen in over 700 retail stores in Schoolies hotspots around the country"
Alex Troncoso on craft beer
Name:Alex Troncoso
Title: Head Brewer, Little Creatures Brewing (WA)
Annual output: 2.97 million litres*
Web: www.littlecreatures.com.au
Craft brewing to me is really a state of mind; there are small breweries making great beer, and big breweries making great beer. Think about some of the US examples – Sierra Nevada, New Belgium, and Samuel Adams – they have quite large breweries now, but they are passionate and producing excellent products. Another extreme example – think of inland Becks brewed for the German market: fantastic beer, great bitterness and it comes out of a massive brewery.
As we have gotten bigger here at Little Creatures (and to be honest, we are still tiny in the scheme of things!) we have thought quite a bit about this. Through growing one inevitably needs a degree of automation, better quality control procedures, etc – but at the same time you actually need to basically pay more attention to what is going on – you can’t let the control system and lab analysis make all of the brewers decisions! So craft is really about remaining engaged and keeping focused on what matters – the beer in the glass at the end of the day, all the rest is academic to an extent….. An in-spec beer can taste awful, and an out of spec beer can taste fantastic!
I don’t think Australia needs to have classifications for breweries – in my mind a brewery is a brewery. Some are bigger, some are smaller – but hey, don’t we all have the same mission – making beer? As some of the larger craft brewers grow in the US they have had to actually adjust the definitions to suit – so does it really matter?
*Nielsen ScanTrack Data used to relate comparison. Does not reflect total output, but packaged sales.