This week on Beer is a Conversation, Matt chats to Larry Meagher, Regional Sales Manager for food flavouring business, Amoretti.

One of the promises inherent in ‘craft’ beer holds is more flavour than the beers Australians have traditionally consumed. Brewers have been in an arms race to push the boundaries of what flavours malt, water, hops and yeast can lend to their beers.

We have also seen a variety of adjuncts being used to generate even more flavour in beer. Amoretti has entered the market with a range of purees and syrups designed to let brewers easily and consistently add additional flavour to their beers.

But is it craft? In this episode we discuss flavour, brewing and the pursuit of craft.

Enjoy the conversation.

If you like what we do at Radio Brews News you can help us out by:

• Sponsoring the show
• Reviewing us on iTunes or your favourite podcasting service
• Emailing us at producer@brewsnews.com.au to share your thoughts

All letter writers will receive a brews news bottle opener and go into the draw to win a mixed six-pack thanks to our good friends at Beer Cartel who sponsor our letter for the week.