This week’s Beer is a Conversation is with Hargreaves Hill’s Simon Walkenhorst.

We last chatted with Simon when Pete caught up with him to discuss the new look for the brewery, and this time we chat about a whole new branding line they have released, Beatnik Beer.

Today, Matt was interested to try and understand why a successful and respected brewery would look to create a whole new brand for the release of its new beer. The discussion covers how much the industry has changed since 2004 when he and his wife Beth launched their brewery and about the pressures breweries are currently facing, as well as who the new branding is designed to appeal to.

Enjoy the conversation with Simon.

If you like what we do at Radio Brews News you can help us out by:

• Sponsoring the show
• Reviewing us on iTunes or your favourite podcasting service
• Emailing us at producer@brewsnews.com.au to share your thoughts

All letter writers will receive a brews news bottle opener and go into the draw to win a mixed six-pack thanks to our good friends at Beer Cartel who sponsor our letter for the week.