![To help continue shifting attitudes during this year’s Schoolies celebrations and encourage
responsible alcohol consumption, DrinkWise Schoolies Survival Tips campaign will be seen in
over 700 retail stores in Schoolies hotspots around the country To help continue shifting attitudes during this year’s Schoolies celebrations and encourage responsible alcohol consumption, DrinkWise Schoolies Survival Tips campaign will be seen in over 700 retail stores in Schoolies hotspots around the country](https://static.brewsnews.com.au/carbon/assets/0007e8/00000b/DrinkWise-Schoolies1-368x184.jpg.webp)
Good Brews Week Episode 177
This week’s episode was recorded at BrewCon 2018 and we were lucky to catch up in person with, now regular guest, Zoe Ottaway.
- We chat about the evolution of BrewCon from its early days at the Melbourne Lithuanian Club to the expansive event in Sydney this year.
- We discuss Brut IPAs and Matt’s suggestion that it represents a blurring of ideas of ‘craft’ and ‘industrial’
- Consumer feedback and perception post brewery buyout
- The perceptions of beer in cans versus bottles and whether can can have a negative effect in some circumstances
- Kim Jordan’s keynote at BrewCon
You can find Zoe at Totem Marketing.
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