This week we meet Leanne White from social and market research firm Insightfully.

Leanne, or Lenny to her friend’s, is a former journalist and media advisor whose career has seen her move into the field of data research, especially in the area of public opinion.

Her business, Insghtfully, is an opinion and market research and strategy company. But, Lenny and her husband are also small investors in a brewery, Madocke Brewing on the Gold Coast and so has – to some extent –  turned her expertise into an interest in data in the brewing industry.

With all of our recent focus on ‘squishy data’ we thought it was a good time to speak to  Lenny about what makes good data and how breweries should be critically interpreting the data that they have available to them especially when making decisions based on it.