Mark Haysman - Mighty Craft
This week, we have our now annual chat with Mighty Craft Chief Executive Officer and Managing Director, Mark Haysman.
In this conversation we take a look at its unicorn brand, Better Beer, and whether any sort of meaningful scale is possible for its craft beer brands, including its focus brands. We ask what is for the future for the de-prioritised brands, why they have struggled to get scale and whether this has forced a change of strategy for the craft incubator.
Finally we also look at the business’ spirits businesses and what the future direction is them, what makes them different from beer and how the focus on them will impact its beer business.
- HPA – Australia’s leading hop grower offers a huge range of Aussie, international and innovative hop products that can help breweries of all sizes become more efficient, more sustainable, and more profitable.
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