In a special release Radio Brews News podcast, Pete sides with VB while Matt dons the tin foil hat and sees shadows on the grassyknollas they thrash out the Great VB apology in far more detail than you ever probably wanted discussed, as well as contrast it with this week’s media release announcing Crown Lager on tap.

We will still be releasing our interview with Jade Flavell from The Wheatsheaf in Adelaide.

Show notes:

Original media release announcing the change, 1 July 2009.

Media Release

VB REMAINS GREAT VALUE

VB remains great value, retaining its wholesale price unchanged on stubbies and cans despite Federal Government excise increases and rising input costs.

With bi-annual CPI-indexed excise increases applying from 1 August and in the face of rising input costs including malt and hops, VB will hold its wholesale price in stubbies and cans, through tough economic times. VB will reduce alcohol-by-volume from 4.8 to 4.6% from August to fund this.

“With a microscopic change in alcohol content, VB will come in line with most Australian mainstream beers”, said VB Group Marketing Manager, Paul Donaldson. “The beer tastes exactly the same, has the same standard drinks, and offers better value to stockists.”

“We’re investing behind the brand with one of Australia’s biggest ever beer ads – VB Regulars – launching next week”, Paul said. “VB is Australia’s favourite beer and we’re making sure it remains the real Australian beer.
A bit of history:

• CUB reduces strength of VB
• CUB denies drinkers can taste the difference and no one is complaining.
• Fosters increases advertising spend on products to $30-million
• VB back to full strength

Meanwhile, Matt may go back and look at the history books to see whether or not the iconic VB jingle is actually the classic VB jingle…or whether Bulimba Gold Top may not be the Best Cold Beer…or at least the Big Big Beer…