This week on the podcast, Pete visits local Sean Ryan from Killer Sprocket. The bearded heavy metal funnyman has been brewing for almost a decade but has only recently set up shop of his own in the outer south east of Melbourne. It’s been a long and interesting journey and we take a bit of time to compare the contract and share-brewing model he employed in the beginning with the economics and price flexibility of brewing his own product on his own kit.

An interesting tangent we head off into in a bit of depth is the concept of Entrepreneur University or formally studying the dark arts of entrepreneurship. It leads to some interesting stories and sheds some light on the way Sean has built his brand. It’s a great chat especially for those thinking about taking the great leap forward and starting their own brewery.

Enjoy the conversation.

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