The ABAC panel dismissed a complaint against CUB's new VB mid-strength ad - but the reasoning is a practical guide for short-form video advertisers. ...
ABAC's Q1 2026 report covers 28 determinations, 731 pre-vetted ads and key rulings on minors, water safety and responsible consumption....
The Alcohol Beverages Advertising Code (ABAC) Scheme has released its 2025 Annual Report, which highlights another year of effective self-regulation of alcohol and alcohol alternative marketing in Aus...
ABAC has released the latest ABAC Code breaches, including Blackflag Brewing's Instagram marketing and T-Sauce's packaging. ...
The Alcohol Beverages Advertising Code (ABAC) has released a list of recent ABAC Code breaches after the launch of its new code on January 1....
ABAC released its Fourth Quarterly Report for 2023, as well as its new Digital Best Practice Guide....
The VA spiral deepens, a Pasito Sour controversy reignites the labelling debate, and the ATO is watching....
Following the release of a revised and strengthened Alcohol Beverages Advertising Code (ABAC) in April this year, ABAC has reviewed and developed a new Best Practice Guide for Digital Marketing....
Following a lengthy deliberation, ABAC has ruled that Asahi-owned Hard Solo has breached the Code in appealing to minors....
Harry Jenkins AO has announced his retirement as Chair of ABAC, with The Hon Tony Smith, former Speaker of the House of Representatives, named to succeed him....
A series of recent decisions by the alcohol industry's advertising regulator under its voluntary code has ignited more criticisms of the industry's ability to regulate itself....
ABAC's latest quarterly report shows rapid consumption and packaging involving soft drink and confectionary themes continues to occupy its adjudication panels....