Victoria Bitter has announced the release of “VB Low Carb” (4.9% abv). This full flavoured, full strength brew has 33% fewer carbs than regular VB....
Victoria Bitter has announced the launch of VB Low Carb, which has 33% fewer carbs than regular VB....
Victoria Bitter has launched its first new major advertising campaign in more than five years....
CUB has told the Parliamentary inquiry into dynamism in the Australian economy that the Australian brewing market is more competitive than ever and the company has been nimble to beat the challenges c...
Carlton & United Breweries has announced that its England Bitter will soon be on sale in Australian bottle shops....
Carlton & United Breweries has shouted the bar in the Mallee to give Victorian barley farmers a night off and thank them for helping make some of Australia’s most-loved beers....
Asahi Beverages has announced it will be closing Green Beacon's production brewery in the Brisbane suburb of Geebung while investing in the brewery's original Teneriffe brewpub....
A seltzer company has been the subject of two ABAC complaints highlighting the challenges with social media marketing. ...
Alcohol delivery service Jimmy Brings and Victoria Bitter have launched a fridge magnet button, which allows customers to order a case of its beer when pressed. ...
Asahi has continued its push to broaden beer’s appeal to non-traditional audiences launching a new beer in collaboration with influencer Abbie Chatfield. Spill, a “crisp and refreshing” “lowkey ...
This week, the team discuss the Endeavour Group and CUB’s new collaboration, Brick Lane’s new spot, and advertising issues highlighted by ABAC. Endeavour Group teams up with CUB for new be...
An ABAC panel has judged on a number of complaints which relate to the marketing of seltzers. In one of the three seltzer rulings, the ABAC’s adjudication panel acknowledged that there had been ...