Thirst. A scent by VB is confirmed by Chemist Warehouse to be the fastest-selling fragrance in Australian history, selling over 25,000 units in 72 hours from its launch on Thursday 13 August. Due to the high demand Chemist Warehouse quickly sold out and started taking pre-orders for the next batch of stock, which is set to hit stores in early October.

Victoria Bitter’s Marketing Director, Hayden Turner said: “We knew thatThirst. A scent by VBwas a hit, but to be the fastest selling Australian fragrance is above and beyond our expectations.”

“The best part is that there are more on the way. We know that there were a few IOU notes on Father’s Day for all the hard-working dads across Australia. Luckily,Thirstshould be back on shelves ahead of the hot summer months.”

Over 33,000 units ofThirst. A scent by VBhave been sold since its launch on Thursday 13 August.

The record-breaking sales figures triggered the need for more stock to be produced to ensure that more hard-working Australians can celebrate that satisfying moment of knock off with the big bold fragrance.

The data confirmingThirst. A scent by VBsales has been supplied by Chemist Warehouse.

Albina Reale, National Fragrance & Beauty Buyer for the Chemist Warehouse Group, said: “Thirsthas been the fastest selling Australian fragrance of all time!”

“We’ve had many great launches likeAndy by Hamish, but the demand for this fragrance online and in store has never been greater.”

Pre-orders forThirst. A scent by VBcan be made atchemistwarehouse.com.au/vb-pre-sale.