Say what you will, but it is still Australia’s best selling beer and you can’t ignore it. I wonder how the “81 million stubbies it outsells its nearest competitor by” compares to the total craft beer market.

Media release

VB has begun a nationwide search for its biggest fan, offering them a once-in-a lifetime opportunity to win a spot in this summer’s new TV commercial.

The competition has kicked off on the VB Facebook page with fans being encouraged to upload pictures which show why they should be crowned VB’s biggest fan. Placing an entry is easy, just click on the Contests Tab located on the VB Facebook page and follow the prompts. The competition closes on Friday, August 12, at 10am.

Craig MacLean, Senior Brand Manager, VB, said, “This is the first time VB has given one of its Facebook fans the opportunity to appear as an extra in one of its TV ads. We believe our fans are at the heart of the VB brand and we wanted to thank them for their unwavering loyalty. Because of their support, VB continues to be Australia’s favourite beer, outselling its nearest competitor by nearly 81 million stubbies / cans a year.”

To submit your entry for the VB Biggest Fan competition, please visit http://www.facebook.com/VB

VB’s new television commercial is set to air in September.

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