CUB launches Richmond cans to keep the celebrations going

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Richmond fans who missed their opportunity to really celebrate the Tigers’ historic back-to-back Premiership win last weekend can now bring the celebrations to life thanks to Carlton & United Breweries.

The limited-edition Carlton Draught Premiership Cans rolled off the line yesterday with 40,000 slabs set to leave the iconic Abbotsford brewery. The cans will be available for purchase at bottle shops across Victoria in the coming days.

These cans have become a tradition in recent years, with fans of the winning team flocking to purchase as soon as they’re available for their very own sweet taste of victory.

Neil Balme, Senior Club Advisor at the Richmond Football Club, was at Punt Road Oval this morning to accept the delivery of commemorative slabs on behalf of this year’s back-to-back Premiership winning team.

“These cans have been a great way for fans to celebrate our recent Premiership wins,” he said. “I have no doubt the boys will be looking forward to cracking a few of these open to help continue the celebrations when they return to Melbourne.”

Carlton Draught is the official beer of the AFL.

Carlton Draught Marketing Director, Hayden Turner said, “We have a long-standing partnership with the AFL and love that we can contribute to the footy fan experience. The Tiger army have a lot to celebrate this year and it’s great that Victorian fans in particular get to enjoy something that brings this year’s season and win to life.”

The yellow and black cans feature the date and location of the 2020 Grand Final along with the final score.

Carlton Draught Premiership Cans are available for purchase by adults only.


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