Experienceit expanding into NZ

Craft beer importer Experienceit will launch an initial portfolio of four brands into the New Zealand market at this weekend’s maiden GABS Auckland event.

Experienceit managing director Johnny Latta told Australian Brews News the four launch brands comprise America’s Stone Brewing Co and Deschutes, as well as Australia’s Nomad Brewing Co and Doctor’s Orders Brewing.

Stone and Nomad will also hold joint events at the Malt House in Wellington on Thursday and Brothers in Auckland on Saturday, while Darren ‘Doc’ Robinson of Doctor’s Orders will join his stablemates on the Experienceit stand at GABS.

The Nomad/Stone events will feature six beers including Stone’s line-up of IPAs, among which will bePataskala Red X.

“Then for GABs we’ll have six beers on tap plus a full line-up of Doctor’s Orders beers in bottle,” Latta said.

“All going to plan we will then slowly expand our range to incorporate other local and international brewers into the mix, which Experienceit has Australian and NZ rights for,” he said.

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