Harriet and DJ McCready - Mountain Culture Beer Co.
Mountain Culture rocketed to the top of the GABS Hottest 100 just a few weeks ago, but that was the latest achievement for a brewery that has been exceeding expectations ever since it launched in late 2019, just before the world felt the grip of COVID.
COVID put a huge dent in what were initially outlined as modest plans for a humble Blue Mountains brewpub. Their covid pivot seems to have paid off and they have been on a tear ever since, one that has seen constant expansion of their expanded brewhouse.
Managing growth is often seen as big a challenge for craft breweries as not growing, and I really wanted to find out what the Mountain Culture secret sauce is…especially as to the outsider Harriet & DJ give off some pretty laid-back, it’s all fun craft beer vibes that feel the opposite of a serious, growth-minded businesses negotiating a maturing market place.
It’s a great chat and I hope I managed to get a look under the hood of of the engine that’s driving the business.
This episode of Beer is a Conversation is presented by HPA. Australia’s leading hop grower offers a huge range of Aussie, international and innovative hop products that can help breweries of all sizes become more efficient, more sustainable, and more profitable. Check out their new product catalogue at www.hops.com.au/product-catalogue/
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