This week we’re speaking with James Phillips, Client Solutions Director, Australia New Zealand, for CGA by NielsenIQ.

We spoke to James last October for the first time to hear his company’s insights as Australia came out of the pandemic economy.

Brews News has recently had a lot of focus on data, and particularly squishy data, so we thought it might be a good idea to go back and speak to James and see what CGA by NielsenIQ is seeing now and how that applies to craft breweries. I also push James to look a little bit beyond just the data and see what analysis he can provide about what’s driving some of the things that they are seeing.

It’s an interesting conversation, especially for businesses negotiating the current market forces and economy.

This episode of Beer is a Conversation is presented by HPA. Australia’s leading hop grower offers a huge range of Aussie, international and innovative hop products that can help breweries of all sizes become more efficient, more sustainable, and more profitable.