Revamped exec team at CUB

Following the announcement that Asahi’s alcohol business in Australia would be operating under the Carlton & United Breweries banner, a new executive team has been announced.

Under the new regime, three companies will sit under the Asahi Beverages umbrella: Asahi Lifestyle Beverages, Asahi Beverages New Zealand and Carlton and United Breweries- the latter incorporating the Asahi Premium Beverages company.

Peter Filipovic

Asahi Premium Beverages and CUB, are combining as CUB, to be headed by Peter Filipovic

CUB includes brands such as Asahi Super Dry, Great Northern, Carlton Draught, Peroni, Corona, VB, Carlton Dry, Pure Blonde, Mountain Goat, Green Beacon, Vodka Cruiser, Somersby Cider, Woodstock Bourbon, the Yaks, Pirate Life, 4 Pines and Balter. CUB is headed by Peter Filipovic, whilst the non-alcoholic arm, Asahi Lifestyle Beverages, will be led by CEO Stuart Roberts.

Following this move, CUB has made some key appointments, including Peter Bingeman as general manager of sales at CUB.

He was previously at tourism and events company Visit Victoria until December 2019, according to his LinkedIn profile, and has previously worked at Mondelēz International, Kraft Foods and Cadburys.

Michael Ritoli, formerly GM of sales, has been appointed as general manager of CUB Premium Beverages.

Meanwhile David Stingl has been appointed as general manager of Fire & Earth Ventures, which was formerly known as ZX Ventures, which transferred into CUB’s ownership following Asahi’s acquisition of the company from AB InBev.

Asha Skyring has been appointed to GM, Strategy & Analytics, whilst Brian Phan will continue as GM of marketing for CUB.

All appointments will be in place by 1st October and will operate under CUB CEO Peter Filipovic.

“CUB’s Leadership Team will help us harness the strength of our expanded portfolio and partner with our customers to deliver long-term growth for their businesses,” said a CUB spokesperson.

The news follows the restructuring of the Asahi business in Australia and New Zealand.

The combining of Carlton & United Breweries and Asahi Premium Beverages under the CUB name will be completed by Q4 2020.

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