The ABAC panel dismissed a complaint against CUB's new VB mid-strength ad - but the reasoning is a practical guide for short-form video advertisers. ...
Victoria Bitter has announced the release of “VB Low Carb” (4.9% abv). This full flavoured, full strength brew has 33% fewer carbs than regular VB....
Victoria Bitter has announced the launch of VB Low Carb, which has 33% fewer carbs than regular VB....
Victoria Bitter has launched its first new major advertising campaign in more than five years....
This week the team discuss breweries impacted by the floods, Batch and Bucket Boys, and whether beer and sports should mix. Batch acquires Bucket Boys Vic Pils wins best beer at Royal Qu...
Australia’s most iconic beer has joined forces with Australian designers Strateas Carlucci to create a range of luxury clothing and take knock-off drinks to stylish new heights. The collection debuted...
Complaints about marketing have slowed after highs last quarter but continue to roll in steadily ABAC said in its latest report. Overall, 60 complaints were made over the last quarter and 45 of those...
Off the back of last year’s successful launch, iconic brands Volley Australia and Victoria Bitter have joined forces once again to bring you the new and improved quintessential sneaker, the VB Volley ...
Showing that campaign timing is everything, Victoria Bitter, owned by Carlton and United Breweries, has launched an advert to encourage Australians to get vaccinated against COVID-19. The television c...
Adjudications on a Juice IPA and a lolly-inspired Sour Ale have featured in this round of judgements by an ABAC panel. The rulings by the alcohol advertising regulator, which covered both craft and ma...
Articles published under the media release byline are news produced by the relevant business and remain unedited by Brews News. This media release was circulated by CUB and Linfox. Victoria Bitter is ...
Victoria Bitter is pleased to announce its partnership with one of Australia’s biggest sporting events of the year, the 2021 State of Origin. As the official beer sponsor of the NRL, VB is extending i...