VB announces Weber collaboration
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Victoria Bitter has joined forces with the iconic grill brand, Weber, to introduce a limited-edition Victoria Bitter-branded barbecue just in time for summer.
Nothing screams Aussie summer after a hard day’s work more than that first sip of a big cold beer and the smell of a sizzling barbeque, which is why we could not think of a more iconic duo to kickstart the season of backyard barbeque festivities.
Weber are founded on the belief that enjoying a delicious meal with loved ones is the best thing in life. Similarly, VB aims to provide all Aussies with the perfect knock-off moment, which is why it was a no- brainer for the brands to team up.
Victoria Bitter’s Marketing Director, Hayden Turner says, “We are excited to partner with another cult brand like Weber, which has a significant presence around the globe. Weber and VB hope this new product brings people together this Summer to enjoy that money can’t buy knock-off feeling. Weber fans are just as passionate as our fans, which is why we can’t wait to see their reactions to this new product.”
Daniel Pike, National Marketing Manager AuNZ for Weber says, “Weber, like VB, is a much-loved brand that has shaped the Australian backyard entertaining landscape for many years. Our iconic Weber Kettle is the cornerstone of our brand and has been the centrepiece of thousands of delicious meals and moments with family and friends since 1978. We feel this product was the perfect fit for a collaboration between our two brands, and I am sure it will strike a chord with fans of both VB and Weber across the country.”
The VB x Weber barbecue is the same model as the Original Kettle Premium Charcoal Barbecue 57 cm from the Weber Kettle Range, which is one of the brand’s most versatile and convenient products.
The Victoria Bitter x Weber is available now exclusively atvictoriabitter.com.auand is $479.00 AUD.