VB launches workwear line

Victoria Bitter in partnership with TRADIE has launched a new workwear line designed to celebrate the return to the worksite in 2023 and reward those getting the job done.

The collaboration between two brands beloved by Aussies has delivered a 13-piece tradie range including t-shirts, hoodies, jocks and the unmissable Ripstop pants and shorts.

No longer restricted to tools down, hardworking Australians can now show off their love for VB onsite from sunrise right through to knock-off. The range is available from January in Big W and Mitre 10 stores, marking the first-time the hardware store has teamed up with a national beer brand.

VB Marketing Manager, Marc Lord said, “VB’s foray into workwear is a natural fit for the brand which, for generations, has been intrinsically linked to rewarding hard-working tradies in Australia.

“The partnership has been seamless from conception through to production, and we can’t wait to catch-up with our mates at TRADIE and toast the new workwear partnership with a hard-earned beer.”

TRADIE Chief Executive Officer, Ben Goodfellow said, “It’s been exciting working on one of the ‘Aussiest’ collabs ever to bring TRADIE tough workwear to VB’s famed consumer base.

“Light weight and made with Ripstop technology, the workwear pants can handle anything you throw at it making it certain to be a favourite onsite for years to come.”

The VB x TRADIE workwear range is available in-store NOW, starting at just $17.00, and includes the perfect fit for any tradie looking to freshen up their wardrobe for the return to work this summer.

Full workwear range below:

  • TRADIE Mens 6PK Trunk – $40.00
  • TRADIE Tee – $30.00
  • TRADIE Mens Ripstop Cargo Pant – $60.00
  • TRADIE Mens Ripstop Skinny Cuff Pant – $75.00
  • TRADIE 2PK Bamboo Sock – $18.00
  • TRADIE Cap – $19.00
  • TRADIE Beanie – $17.00
  • TRADIE Mens Work & Surf Trunk – $16.00
  • TRADIE Members ONLY Trunk – $12.00
  • TRADIE Mens Knit Boxer – $12.00
  • TRADIE Mens 6PK Trunks- $35.00
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