Victoria Bitter partners with sneaker brand Volley
Articles published under the media release byline are news produced by the relevant business and remain unedited by Brews News. This media release was circulated by Victoria Bitter.
Two of Australia’s oldest and most iconic brands, Victoria Bitter and Volley, have come together to create a special edition sneaker emblazoned with the VB logo and slogan ‘For a Hard Earned Thirst’. The must-have shoe of the summer will be available for purchase from 7am on Wednesday, 2 December, so make sure you set your alarm and don’t miss out.
The idea for the sneakers originated as an April Fool’s joke on social media when Volley announced the ‘Ultimate Shoey’. When the hoax went viral, VB and Volley were blown away with the response and wanted to bring the sneaker to life.
The Volley x VB sneaker is made on Volley’s Heritage High silhouette, which is a reiteration from the Volley High Leap from 1982 and features durable ribbed canvas upper, custom metal eyelets and is 100% animal free. The sneaker uses the original Volley rubber sole design and pays homage to the founder of VB, with Thomas Aitken’s signature featuring on the side of the shoe. It’s the perfect shoe for knock off VBs at the pub after a long day on the tools.
Volley has come a long way from its tennis origins, first stepping onto the scene in 1939 when the sneaker was worn by world-class tennis players. Now, the brand is a favourite amongst trendsetters, worn by some of Australia’s most well-known faces, such as Miranda Kerr and Chris and Liam Hemsworth.
Victoria Bitter collaborated with Volley to design a shoe that hard-working Aussies can easily slip on once the work boots come off.
Victoria Bitter’s Marketing Director, Hayden Turner said, “We are excited to be working with an iconic brand in Australia like Volley. When we first saw Volley’s April Fool’s Day hoax, it sparked some thinking in our office. When we saw the popularity of the post, we felt this was a good opportunity to offer something different to our drinkers. We hope they love it as much as we do”.
Exclusively available online at www.volley.com.au and www.victoriabitter.com.au, from Wednesday 2 December. The VB X Volley will set you back, $84.99, where pairs which come in a limited edition insulated cooler box retail for $94.99. VB X Volley socks are also available for $14.99.