Coca-Cola Amatil picks up Miller
Miller Genuine Draft and Miller Chill are to be distributed in Australia by Coca-Cola Amatil, after AB InBev completed its takeover of SABMiller this week.
The deal was tipped by Australian Brews News in November 2015, once news emerged that Molson Coors would take global ownership of Miller, if the Megabrew deal proceeded.
Confirming the deal today, CCA said Miller is the fourth biggest premium international beer in Australia.
“This new agreement deepens our existing relationship with Molson Coors, now the world’s third largest brewer, and represents an exciting step in our journey to grow our beer business across Australia,” said Coca-Cola Amatil’s managing director of alcohol and coffee, Shane Richardson.
Coca-Cola Amatil has distributed Molson Coors brands including Coors and Blue Moon since 2013.