The good beer folk of Bendigo Beer brings you Beer Wars direct from America, a dinner and film screening event with a special guest industry panel that includes:

• Ben Kraus, from Bridge Road Brewers
• Nick Rhodes, Brewer at Holgate Brewhouse
• Pete ‘Professor Pilsner’ Mitcham, from Beer Blokes

The industry panel will be there on the night to talk about the challenges facing Australian microbreweries, how the beer wars expose relates to the Australian beer market, and a Q&A session.

What is Beer Wars?

In America, size matters. The bigger you are, the more power you have, especially in the business world.

Director Anat Baron takes you on a no holds barred exploration of the U.S. beer industry that ultimately reveals the truth behind the label of your favorite beer. Told from an insider’s perspective, the film goes behind the scenes of the daily battles and all out wars that dominate one of America’s favorite industries.

Beer Wars begins as the corporate behemoths are being challenged by small, independent brewers who are shunning the status quo and creating innovative new beers. The story is told through 2 of these entrepreneurs – Sam and Rhonda – battling the might and tactics of Corporate America. We witness their struggle to achieve their American Dream in an industry dominated by powerful corporations unwilling to cede an inch.

This contemporary David and Goliath story is ultimately about keeping your integrity (and your family’s home) in the face of temptation. Beer Wars is a revealing and entertaining journey that provides unexpected and surprising turns and promises to change the world’s opinion on those infamous 99 bottles of beer on the wall.

Event: Bendigo Beer presents Beer Wars

Date & Time: Thursday 2nd August, 2012, from 6:30pm

Venue: Golden Vine Hotel, a craft beer tap haven in Bendigo, 135 King St Bendigo VIC 3550

Cost: $40 and include dinner, movie screening and panel discussions.

Book your tickets online now via this link.