Bright adds Pale Ale to core range

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Bright Brewery is excited to announce a significant milestone in the evolution of its core range of Mountain Crafted beers.

The High Country brewery is adding a new Australian-style pale ale to its roster of award-winning core range
beers, which are available all year round.

With a striking new design, which will be rolled out across Bright’s entire core range this year, Bright Pale is a 4.0% Australian-style pale ale, brewed with predominantly local hops.

Bright Pale was first launched as a venue-only product for Bright’s brew-pub in late 2021 but its fresh, subtle tropical flavour and low bitterness made it an instant success.

“We immediately realised we had something pretty special on our hands,” Bright Brewery Marketing Manager Laura Gray said.

“The beer just hit all the right notes with our customers – from its easy-drinking flavour and super sessionable ABV to its name, which is so synonymous with our brewery, we just knew this beer was going to be a bigger part of our story.”

Bright Pale will replace the long-running Blowhard Pale Ale in Bright’s core range lineup. Blowhard, a big, hoppy American-style pale, has been a staple of Bright’s core range for many years,

“We all have a soft spot for Blowhard,” Gray said. “And we know there are people out there that really love it. The decision to move on was a hard one but, as we have learnt first-hand over the past 16 years, craft beer is all about innovation and the time felt right for us to try something new.

“And we know our head brewer Reid Stratton and his team have really created something truly special with Bright Pale.

“Blowhard will always remain an important part of our history – and we’ll all miss hearing people asking for it at the bar with a smile on their face!”

Bright Pale joins stablemates Hellfire Amber Ale, M.I.A. IPA, Bright Sour and the ever-popular Alpine Lager in Bright’s core range lineup.

Alpine Lager, which was voted Victoria’s favourite indie lager in the 2021 GABS Hottest 100 Poll and, most recently, the #1 beer to buy your dad this Father’s Day, is getting a fresh new look and feel to coincide with the release of Bright Pale.

The new core range artwork, created by designer James Sadgrove, is a striking, modern take on Bright’s Mountain Crafted brand.

“We brew right here at the foot of the Australian Alps, and we live and breathe the mountain lifestyle.” Gray said. “We think Bright Pale really captures that spirit and we’re excited to finally see it out in the world.”

Bright Brewery has launched a Golden Lid Competition to celebrate the release of Bright Pale, open to beer lovers across Australia.

Fifty (50) cans of Bright Pale have been capped with a Golden Lid (in contrast to the normal silver lid) and those who are lucky enough to find one will go in the draw to win a swag of great prizes, including an Ultimate Bright Brewery Experience for you and four mates.

For more information on how to enter the competition, head here:

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