Oat Cream NEIPA, Smoothie Sours, Salted Caramel Popcorn Ale…we’ve all heard of the weird and whacky beers that brewers come up with these days.

Hell, we’ll admit, we’ve even brewed some of them ourselves (Pineapple Cream Dream Milkshake IPA ring a bell?)!

But while many craft beer lovers think the wilder the better when it comes to beer, some of us just crave the simplicity of a clean, classic Aussie lager brewed with four perfect ingredients…

A beer built for the Aussie summer. The perfect pairing to sizzling sausages on a barbie. The best beer to quench your thirst on a hot summer’s day. The one you crack, ice-cold from the Esky, while the kids spin themselves dizzy on the Hill’s Hoist behind you.

Some of us just want to throwback a lager this summer!

And year after year, the people of Australia have voted Bright Brewery’s Alpine Lager as their #1 favourite indie lager in Victoria (and #2 in Australia)!

Brewed with pure Alpine water and locally-grown Australian hops, Alpine Lager is as clean as mountain air, and as crisp as the summer sun rising over hills. Plus it’s also just a damn good beer.

That’s why it’s our best-seller. That’s why, in a sea of pale ales, craft beer lovers drink more Bright Brewery Alpine Lager than any other beer we brew (and we’ve got a pretty great pale ale, too!).

So, last year, when it came to voting in the GABS Hottest 100 Craft Beer Poll, we asked you to stand up against the tidal wave of pale ales flooding the poll and vote #notanotherpaleale.

A year ago, we said craft lagers were on the rise. Today, they’re having their heyday. Right now, in fact (Cerveza, anyone?). But we’ve been all over it for years.

So this Summer – instead of picking yet another pale ale out of the Esky, why not throwback a lager, and remember why it’s the world’s most popular beer!

And if you’re sick of seeing pale ales dominate the countdown, let’s do something about it.

Vote #1 Alpine Lager

#notanotherpaleale