Capital Brewing launches giveaway campaign

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To celebrate National Non-Alcoholic Beer Day on Sunday 2 October, Canberra-based independent craft brewery, Capital Brewing Co. are giving away complimentary brews of its first full flavoured, non-alcoholic beer, ALC-LESS with any meal purchased during lunch at a host of iconic Sydney pubs including The Lord Dudley, Robin Hood Hotel, The Glenmore, The Australian, Keg & Brew and Commodore Hotel, as well as The Bennett and Wil & Sons in Newcastle as part of its broader advertising campaign for its latest brew.

In addition, Pace Athletic will also be handing out a can of ALC-LESS with every purchase of shoes on Sunday 2nd October, in both its Rozelle and Manly stores.

Launched in July as Australia’s only Carbon Neutral non alcoholic beer, ALC-LESS joins Capital Brewing Co.’s award-winning brews as a tropical Pacific Ale that showcases everything an alcoholic brew has with less of the tomfoolery. Delightfully refreshing, ALC-LESS is fresh, crisp and clean with a smooth, satisfying finish.

In line with the brewery’s aim of creating “good natured brews”, Capital Brewing Co. Founders and Managing Directors, Tom Hertel and Laurence Kain said that since launch, the demand for ALC-LESS has gone through the roof as customers’ learn about the new drop.

Hertel explains, “As more and more of our customers’ lifestyles are changing to become more focused on health and wellbeing, they can’t afford to be hungover but still want to kick back at the end of the day witha good tasting brew. We’re excited to be celebrating the day dedicated to non-alcoholic beers and offering more customers the opportunity to taste ALC-LESS by partnering with some of the best pubs around Sydney and our favourite running store, Pace Athletic.”

Commenting on the uniqueness of ALC-LESS and its development journey, Kain adds, “We spent more than two years creating ALC-LESS to ensure that its recipe holds up against the perfectly balanced, delicious taste that Capital drinkers have come to expect while removing all the alcohol. The flavour, quality and consistency of the product was incredibly important to us and so, after heaps of research and development and, as our first non-alcoholic beer, we’re are pretty proud of the end result.”

The launch of ALC-LESS follows Capital Brewing Co. becoming the first brewery in Australia to be certified carbon neutral under the Federal Government Climate Active accreditation for both its entire organisation and all its products, including ALC-LESS as well as becoming just the third brewery in Australia to achieve B-Corp certification.

Capital Brewing Co. ALC-LESS will be available with any lunch purchase until sold out at the following locations:

Terms & Conditions

One can of ALC-LESS available per meal purchased per person until sold out, or pair of shoes purchased at Pace Athletic Rozelle and Pace Athletic Manly in-store until sold out.

For more information, please visit;

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