Capital celebrates Trees of Tomorrow initiative

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Continuing its dedication to protecting the environment, Canberrra-based independent craft brewery Capital Brewing Co. will be planting over 1500 trees on 16 October to celebrate the second year of its Trees of Tomorrow initiative in partnership with Jindabyne-based environmental charity Keep It Cool.

Forming part of Capital’s ongoing efforts to offer “Good Natured Brews” and following its recent success of becoming carbon neutral and B-Corp certified, Capital has exceeded the number of plantations to that of last year and is well on its way to achieve its target to plant 5000 trees in the Snowy Monaro region after launching the initiative in 2021.

Capital Brewing Co.’s Sustainability Director, Dan Watters explains, “The Aussie high country holds a special place in the hearts of our entire brewery team. Most of us grew up exploring the snowy mountains, back-country skiing, hiking and appreciating the great outdoors. However, we have and are witnessing some significant changes to the landscape as a result of climate change and land clearing. Trees For Tomorrow is our way of restoring a small part of the Australian high country.”

As part of the partnership, Capital has pledged to plant one tree for every case and two trees for every keg of beer sold in the Snowy Mountains over the winter season with its simple “buy beer, plant trees” message. The trees will draw down carbon and create new habitats for wildlife, reduce soil erosion, and increase biodiversity and the recovery of species under threat such as Eucalyptus Viminalis (Ribbon Gum) which has been subjected to significant dieback in the Snowys.

For Capital Brewing Co. Co-Founder and Managing Director, Laurence Kain, Trees For Tomorrow was an intentional steer away from the traditional “buy a beer, get a beanie” style promotions that often put more waste in landfill explaining, “Our environment is so important to us as adventurers so it was an obvious choice to partner with ‘Keep It Cool’ to make a positive impact in the long term.”

Lucas Wilkinson, Founder of Keep It Cool adds, “It’s fantastic to see more than double the amount of trees being planted this year. Sharing our passion for the great outdoors, Capital and its customers have proven to be a wonderful support to help restore and regenerate land through our tree planting program. We look forward to an even more successful season next year.”

Kain concludes, “Trees for Tomorrow is not just something we say we are going to do, it’s something we are actually doing. We want people to come out and get around it with us, so we’re inviting our friends, fans and customers to come out with us and help on the planting day itself.

To get involved with the planting day on 16th October or participate next year, please contact; Liam Thomson on 0412 758 804 or at

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