Colonial Brewing Co. has signed a deal with Cricket Victoria to become its official beer partner.

It’s not the first time that Colonial has signed a major sporting deal, as craft brewers look to grow further into the sponsorship space.

Colonial Brewing Co is pleased to announce a new partnership with Cricket Victoria as the Official Beer & Cider Partner of Cricket Victoria, the Melbourne Renegades and Melbourne Stars for the next three years.

The partnership will see Colonial Brewing Co. secure pourage rights at the CitiPower Centre at Junction Oval and cater for all of Cricket Victoria’s official events.

Colonial Brewing Co. is a wholly independent, Australian-owned brewery that first opened its doors in Margaret River in 2004. Since then, Colonial Brewing Co. has grown into a national brand and found an East Coast home in Port Melbourne.

Specialising in uncomplicated and approachable beers, Colonial Brewing Co. will offer a range of handcrafted beers and a Cold Pressed Apple Cider to Victorian cricket fans to enjoy both at CitiPower Centre and beyond.

The partnership will also deliver benefits to Premier Cricket clubs and community clubs throughout Victoria.

Colonial Brewing Co. Managing Director Lawrence Dowd said, “Cricket represents everything we love about Australian sport and as an independent Australian-owned business, we’re excited to partner with Cricket Victoria and support cricket fans and communities at every level of the game.”

“The partnership with Cricket Victoria allows us to provide support and create a positive difference to local communities across Victoria through grassroots cricket clubs

“We’re delighted to see a shift toward independent and Australian-owned craft breweries moving into the arena of major sports sponsorships.”

Cricket Victoria Interim CEO Nick Cummins welcomed the new Colonial Brewing Co. partnership at an exciting time for both organisations.

“We’re really pleased to have Colonial Brewing Co. partner with us here at Cricket Victoria and the Melbourne Stars and Melbourne Renegades. It’s a tremendous result and the added benefits for our Premier Cricket and community clubs across the state will help build a strong relationship with this innovative brewery that has really established its presence in Melbourne,” Cummins said.

The Colonial Brewing Co. East Coast Brewery is located at 89 Bertie Street Port Melbourne and is open to the public for meals and drinks from Thursday to Sunday.