Eco-friendly approach to sanitiser creates business opportunity

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Environmentally conscious Capital Brewing Co has found a unique way to turn hand sanitiser into an unexpected advantage. Partnering with industrial design company Red Robot, they have deployed the KegSani in their Canberra venue to offer hand sanitiser to their customers while saving time, money and also reducing plastic waste going into landfill and our seas and boosting their brand profile.

KegSani, a touch-free automatic hand sanitiser dispenser that adds zero plastic to landfill and seas, while cutting the venues maintenance costs by up to 98%. It holds up to 20,000 dispenses in 20-litre KeyKegs that were originally used across the beverage industry, but have been certified to hold hand sanitiser during the pandemic.

The sleek retro design of the KegSani oozes cool with it’s custom printed vinyl branding making a high impact statement for the brand and memorable experience for their customers.

Most important to Captial Brewing Co was the reinforcement of its brand value to “appreciate the environment”. Red Robot founder Phil Preston said that the recent surge in hand sanitiser demand is predicted to result in a drastic increase in plastic waste, with an article released by the United Nations Conference on Trade and Development saying that 75% of coronavirus plastic will likely become waste clogging our landfills and floating in our seas.

“Retailers and public venues have relied on small 300-500ml domestic type bottles of hand sanitiser which require constant refilling and are mostly non-recyclable,” Mr Preston said.

“Supplying hand sanitiser is a problem that most businesses never expected at the start of 2020. As we move towards a new ‘COVID Normal’, the plastic pollution by-product is an unseen issue we are all about to face.”

KegSani was designed to tackle this problem. In partnership with KeyKeg, which isthe inventorof the 100% recyclable kegs utilised in the design, the product also solves a number of other business related issues. The amount of time required to constantly refill, change and clean smaller sanitiser bottles and stations was solved by offering a far higher capacity. The KegSani holds 20 litres of sanitiser which is 40x the capacity of 500ml bottles. This can save an organisation up to 98% of employee time required for maintenance.

The KegSani is also touch-free which eliminates touch transfer. It’s Australian designed and made. The unique double wall design of the DGA approved KeyKeg makes storage of sanitiser inherently safer and more economical.

Red Robot is a Canberra based product design and fabrication company. The winner of the Telstra Business Award ACT Business of the Year, the company is responsible for designing and releasing a number of award-winning products.

DispenseTech is a local start-up focussed on designing and developing innovative commercial dispensing technology for beverage brands and other industries. DispenseTech is the distributor of KegSani.

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