FIZZ now, pay later for seltzer renegades

Queensland hard seltzer brand, Hard FIZZ, has leapt onto the Afterpay bandwagon, allowing consumers to FIZZ now and pay later.

The new payment offering is now available on the company’s website where buyers can purchase an array of Hard FIZZ flavours and merchandise for delivery using Afterpay.

“It’s about meeting the market,” Hard FIZZ CEO, Wade Tiller, says.

“People have been using Afterpay for a while now so it’s a service our consumers are very familiar with already.

“Usually, it’s for bigger ticket items like clothing and furniture but if they want to stock up on Hard FIZZ and spread that cost over several weeks, we’re giving them that option.”

The service went live on the Hard FIZZ website this week with a flood of orders already coming in,

Consumers can also purchase Hard FIZZ products using Shop Pay, Pay Pal and Google Pay.

“We see a trend in this space,” Tiller says.

“People might know they’ve got an event coming up but don’t want a massive hit to their bank account in one transaction.

“This way, they’re well and truly organised when it comes to having that supply of alcohol when they need it; and barely notice the cost – which was the point of Afterpay in the first place.”

Afterpay has already been adopted by a number of bottle shop chains around Australia as well as “in venue” by some pubs and clubs.