There has always been something a little Charlie and the Chocolate Factory-ish about XXXX Island, now they have sealed the deal with golden ‘tickets’ hidden in cartons of XXXX Gold. I wonder whether it’s too late to change Bruce the Butler to Bruce the Beer Oompah Loompah.

Punters, when you’re on the island, just remember what happened to Augustus Gloop et al. As the beer labels say, drink responsibly.

Media Release

Hunt begins for GOLDen ‘ticket’ to XXXX Island

Twelve winning bottles and cans released across Australia

June, 2012 – The hunt is now on across Australia to find 12 unique cans and bottles hidden in cartons of XXXX GOLD. Each hand-painted treasure will secure the lucky winner a trip to XXXX Island for them and three of their mates valued at $10,000.

As part of the promotion, XXXX GOLD will also hold weekly prize draws to give away an additional 12 trips to the island through xxxxisland.com.au.

Anna McMillan, XXXX Marketing Manager, said: “We like to think of XXXX Island as the ultimate destination for mates’ trips away. What better way to reward our consumers than by giving them the chance to score some of the first trips to the island, simply by doing what they already do – enjoying XXXX GOLD,” McMillan said.

The hand-painted cans and bottles were commissioned by Momentum Worldwide. Each bottle and can took 12 hours to complete.

In March 2012, XXXX GOLD announced it had acquired an island, XXXX Island, just for its drinkers. The 15-acre island on the Southern Great Barrier Reef is designed to be the ultimate destination for mates’ trips away, a place where you can experience what XXXX GOLD terms the ‘good life’ – a relaxing few days with your mates where you can do as little, or as much, as you want with activities including fishing, touch footy, beach cricket, swimming in the ocean or simply barbecuing the catch of the day with a beer in hand.

For full terms and conditions visit www.xxxxisland.com.au.

-ENDS-

About XXXX GOLD

XXXX GOLD was first launched in 1990 and at 3.5% alcohol by volume is Australia’s biggest selling beer. For more than two decades, XXXX GOLD has been a supporter of both sport and the community across Australia. In 2007, XXXX GOLD unveiled the XXXX GOLD Beach Cricket Series, bringing some of the world’s best former cricketers to Australian beaches to compete in custom built stadiums. Supporting XXXX GOLD are also the XXXX Angels and XXXX GOLD Retreat, appearing at towns and events around the country.