Lion Beer and Iron Jack are kicking off the campaign this week by donating $100,000 to Rural Aid’s ‘Buy a Bale’ initiative. The ‘Beers for the Bush’ campaign will raise at least $1 million.

From Monday 13 August, $1 from each carton of Iron Jack sold in New South Wales and Queensland will be donated to Rural Aid, and 50 cents from each schooner of Iron Jack sold at selected regional venues will be donated to local relief efforts led by the charity.

‘Beers For The Bush’ will live large in pubs and clubs, as it aims to bring drought-affected communities together over a beer at their local, in turn helping those venues that also support their communities.

Lion Beer’s Managing Director James Brindley said pubs and clubs have always been at the centre of rural and regional Australia.

“We are pleased to support ‘Buy a Bale’, as well as various local projects led by Rural Aid, which will ensure the contribution from Iron Jack goes where it’s needed most,” Brindley said.

“The Beers For The Bush campaign is about more than just raising funds. Local pubs and clubs are places where communities unite for a chat, a laugh, or to offer a quiet word of support when the chips are down.”

“While a couple of beers with mates at your local isn’t going to break the drought, we want to let the hardest-hit communities know that they are not alone right now.”

“The feedback from our regional sales teams has been overwhelming in recent weeks, and we know our customers, our consumers, and their families are really hurting as a result of the drought.”

“We are committed to doing our bit to lessen the load, and give the bush a reason to smile in what is a very trying time.”