The outpouring of support for the local beer community since the COVID-19 crisis brought much of it to a crashing halt has been incredible. People have been showing off their love for their local pubs, bars, breweries and bottleshops so we thought: “Why not take that up a notch?”

The beer world is a colourful and fun place and it’s not just the beer and the people that make it that way. There’s the dazzling array of t-shirts, beanies, stubby holders, trucker caps, hoodies, glassware, bottle openers, growlers and more that play their part.

So, inspired by triple j’s Ausmusic T-Shirt Day, we’re launching Beer Swag Day and encouraging everyone to get hold of some swag from their favourite local brewery, bar or bottleshop (if you can afford to at this moment in time) and show it off on May 23. If you get in before midnight on May 3, you can grab a #keepinglocalalive t-shirt too.

We’ll be handing out prizes for the best photos and posts from each state and territory who will then play off for the main prize*: a swag full of beer swag. That’s right: the perfect gift for the beer lover in isolation – a swag for one filled with good beer and merch galore!

BAG SOME SWAG!
Pick up some new merch from your favourite local beer businesses (or pull out your existing swag if money’s tight right now).

SHOW US YOUR SWAG!
Post photos of your haul online on May 23.

If you’re on Instagram use the tags #keepinglocalalive and #beerswagday and make sure you tag the local businesses you’re showcasing.
On Facebook, tag the @keepinglocalalive page, the businesses you’re showcasing and use the tag #beerswagday.
You can start posting before the big day but we’ll be looking at posts on the day when it comes to judging the prizewinners.

WIN SOME SWAG!
We’ve got a case of local beer and a Keeping Local Alive t-shirt up for grabs for one winner in each Aussie state and the ACT*. We’ll be looking for the biggest hauls, the most creative posts, the most amazing pieces of vintage clobber – whatever it takes to impress the team of #keepinglocalalive judges.

WIN A SWAG FULL OF BEER SWAG!
The winners* will go forward to a public vote to find the ultimate champion who will win a camping swag filled with beer and merch to be delivered to their door.