Lion commits to support flood affected communities

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Trucks full of beer left the golden gates of the XXXX Brewery in Milton once again today, a week after flood waters inundated the iconic site.

For nearly 145 years, XXXX has stood with Queenslanders through thick and thin, and this flood will be no different.

XXXX Brewery Director Shane McIntyre paid tribute to the entire XXXX team for their incredible efforts over the last week in getting the site to a point where it could safely start the keg line again today.

“From last Sunday to today, it has been a huge effort to get the brewery back up-and-running,” McIntyre said.

“The last couple of years have tested us in ways we never knew were possible, and when we saw the water level start rising last weekend, we couldn’t quite believe it, but we’re producing kegs of Queensland’s most cherished beer here again today – and we hope everyone who has had a tough week rolling up their sleeves and helping with the clean-up and recovery can enjoy a cold one over the next few days.”

XXXX owner Lion has been working with its most severely impacted customers across the regionto understand what support they really need at this time.

Queensland Sales Director Patrick Donohue said: “We are committed to working with our customers across the impacted regions in Queensland and NSW over the coming days and weeks to ease the burden they will face in recovering from this dreadful event.

“Last week we took the XXXX truck around neighbouring suburbs during the week and gave out some XXXX to people rolling up their sleeves to clean-up their businesses and properties – it’s the very least we can do in these circumstances.”

XXXX will donate $50,000 to GIVIT and Australian Red Cross to get the ball rolling and Lion will match every dollar donated by employees in its workplace giving appeal. Money will go towards enabling volunteers and staff to help with evacuations, relief centres, outreach services and supporting people and communities to recover and to build resilience to disasters.

In addition, to show it really does give a XXXX, the brand is set to launch a limited release range of merchandise which will be available for the public to purchase online, with all profits to be donated to GIVIT’s flood appeal.

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