After a successful launch last year, Matilda Bay is taking to the streets again to spread the good word that food and beer are perfect partners through their ‘Brewers Bites’ initiative.

This program saw the frontline troops hitting selected fresh food markets in Melbourne and Sydney to offer shoppers an up-close-and-personal invitation to some of this country’s finest craft beers matched with simple yet beautifully matched gourmet morsels. In addition, it was the brewing team themselves who were on hand to share the love, thus bringing the drink of the people, well, to the people!

This time around the road trip will visit Sydney again while adding Adelaide and Fremantle to the schedule, the latter taking the Matilda Bay name back to its birthplace. This is a terrific opportunity for those with an embryonic interest in good beer to meet the folk behind the brews as well as giving them the chance to experience the whole food and beer pairing mystery.

For those already in the know, it’s as good an excuse as any to try some old favourites and see how well they pair with good honest beer food. [PM]

Media Release – October 2011

Matilda Bay Brewer’s Bite hits your favourite food markets

Find the perfect partners for your Fat Yaks, Big Helgas and Beez Neez

Matilda Bay Brewing Co, the Aussie leader in craft brewing, is once again heading to quality markets around the country over the next two months for their successful Brewer’s Bite free beer and food matching program.

Matilda Bay will share their knowledge and expertise with market-goers at Eveleigh Market in Sydney, Central Markets in Adelaide and Fremantle Market in Fremantle, on matching a selection of fine Matilda Bay brews to some delicious produce.

Early bird market goers will receive free (yes free!) tastings of fresh, local produce in the form of tasty bites matched to a range of Matilda Bay’s best craft beers including the popular North American style pale ale, Fat Yak, the Munich Oktoberfest-style lager Big Helga, and the quirky honey wheat brew, Beez Neez.

Head brewer at Matilda Bay, Scott Vincent said of the Matilda Bay Brewers Bite program, “Matching beer with food is simply awesome, and we want to get more people on board! People are often surprised about just how amazing a beer is matched to their favourite foods – we like to think we can put wine to shame. Brewers Bite inspires everyone to play around with different flavours and find their perfect match. This is what us brewers have been raving on about for a long time!”

Matilda Bay will help market-goers learn about the three Cs of beer and food matching – complement, contrast and cleanse, all important when deciding what beer to match with a particular recipe. With Matilda Bay well-known for re-interpreting and experimenting with the great beer styles of the world, the range is perfect for beer and food matching with so many different styles and flavours that can be paired with a wide range of meals both sweet and savoury. Try a Fat Yak with a chorizo, roasted pepper & goats cheese pizzetta, a Big Helga with a pork, seeded mustard & cabbage mini pie, or a Beez Neez with some honey-mustard glazed chicken wings. Mmm…

What: Matilda Bay Brewer’s Bite

Where/When:

EVELEIGH MARKET
243 Wilson St, Darlington NSW
Saturday 29 October & Saturday 5 November
8am – 12:30pm

CENTRAL MARKET
44-60 Gouger St, Adelaide SA
Saturday 29 October & Saturday 26 November
10am – 2pm

FREMANTLE MARKET

Corner of Henderson St & South Tce, Fremantle WA
Sunday, 20 & 27 November
10am – 5:30pm

Why: Because the right beer with the right food is simply awesome

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