Modus unveils new can designs
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Premium Beverage Company, Modus Brewing, has unveiled fresh modern branding across their award-winning range of beers.
The modern look reflects their new industry leading brewery and evolution with a new world class c. 400 person venue based in Newcastle. It highlights their quality mantra of ‘Beer First, No Shortcuts’ which originated from their original and now pilot R&D brewery in Mona Vale on the Northern Beaches of Sydney.
Modus’ founder and owner, Grant Wearin, said he tries not to judge a beer by its can, but to set the tone of Modus’ new brewery and premium craft beer, a new elevated design approach was imperative.
“Modus has always prided itself on being at the forefront of innovation and seriously good liquid. Our new brewery is ticking all the quality and sustainability boxes we’ve always dreamt of. Now is the perfect time for the brand to evolve our on-shelf presence with updated packaging.”
The packaging and new brand identity was designed by Melbourne based Alter, who worked closely with the Modus team in achieving their new vision for the brand. The rebrand also extends to new cartons and clusters as well as a refined logo and messaging to welcome Modus’ enhanced sustainability credentials.
What remains unchanged is Modus’ unwavering mantra of Beer First. No Shortcuts, which is a key feature of the new packaging. “We have spent the last two years building a state of the art facility and brewery venue from the ground up where quality assurance and sustainability are on the cutting edge. We were recently recognised by the Australian Institute of Architecture awarding Modus Brewery its highest honour which is humbling and reflective of the time, effort, Jaz’s vision and passion we have put in as a whole team”, Grant says.
The new packaging is in safe hands with a brand new Krones packaging line 10 times their original packaging capacity, which will see Modus running bottles and cans. Heavy equipment and QA investment has been made on the non-alcoholic front with Modus’ NORT non-alcoholic beer brand going from strength to strength. Modus is also now welcoming partner brewing for all beverages in bottle or can, across seltzers, RTD alcoholic beers and non-alcoholic beer.
Grant adds “We currently have 5 million litres available to us for our family of brands (Modus Brewing, Modus Cerveza, NORT and Perky Seltzer), however we are able to turn on an additional 5 million litres for future NPD as well as partner brewing. We have really dug deep on our newest brewery to future proof us for years to come alongside an incredible venue.”
The new look Modus XPA, Modus Pale, Modus Sonic Prayer IPA and the newest SKU to the family Modus Hazy 3.5 will be available from December across the country.
Go to modus.beer for more info.