Hello bandwagon, meet Monteith’s.

I have no idea why it was included in a consumer release, except that these things seem to matter to ‘brand activation managers’ but I am sure Brews News readers will be pleased to know that in addition to now having more choice in the rapidly crowding cider market, this new cider will “increase Monteith’s brand presence on shelf”. I, for one, had been fretting about their lack of shelf presence.

At least this release was free of Monteith’s best known product, the famous ®. [MK]

Media Release

New Monteith’s Crushed Apple & Pear Cider Blend

Monteith’s have combined the best of both worlds to create a new refreshing way to satisfy Aussie palates – new Monteith’s Crushed Apple & Pear Cider Blend.

The Monteith’s brewers have been tinkering with their apple and pear recipes to produce the next evolution in the cider category – a blend of both the Crushed Apple and Crushed Pear ciders.

Made from pure delicious Nelson sun ripened apple and pears which are first crushed to release their juice, then directly fermented, Monteith’s Crushed Apple and Pear Cider is made using 100% juices and doesn’t contain concentrate. Because Monteith’s doesn’t use syrup concentrate, the end result is a lighter, truer and tastier cider. Just like Monteith’s Crushed apple and Crushed Pear Ciders, the new Crushed Apple & Pear Cider Blend is best served over ice or enjoyed straight from the fridge.

Monteith’s brand activation manager Samm Creasey says the growth of cider in Australia “has been phenomenal” and she’s confident the new apple and pear variant will be a further boost for the local cider category.

“There has been explosive growth within the cider category nationally over the past couple of years and Monteith’s is delighted to be able to offer consumers more variety. Both the Crushed Apple and Crushed Pear ciders have been popular with consumers, which is why we’re expanding the range further with Monteith’s Crushed Apple & Pear Cider Blend. This will give people more choice and another great tasting cider and it will increase the Monteith’s brand presence on shelf.

With the warmer weather on the way, Monteith’s Crushed Apple & Pear Cider Blend will be a popular choice this summer with its refreshing and delicate nature. The new variety is only available in a new 500ml single bottle, which is a first for Monteiths and is available in supermarkets and specialist stores nationwide.

For more details on Monteith’s Crushed Apple & Pear Cider Blend, simply visit www.monteithsbeer.com.au.

[adrotate group=”1″]