Sobah and Good Beer Co. collaborate on new beer
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Award winning Aussie social enterprise beer pioneers, Sobah and The Good Beer Co, have joined forces to create a Tropical Lager Coral’ation (TLC) beer to champion First Nations custodianship of the Great Barrier Reef and raise funds for a ground-breaking environmental initiative.
The new limited-edition non-alcoholic craft lager is being brewed by Sobah to support the work of the Coral Sea Foundation and to help fund First Nations women to take part in their innovative Sea Women of the Great Barrier Reef marine biology training program to support them to act as guardians for the Great Barrier Reef in their local communities.
Tishiko King, proud Kulkalaig woman, Manager of First Nations Engagement for the Coral Sea Foundation and Sea Women of the Great Barrier Reef lead trainer, said: “First Nations women globally play a pivotal role in their communities. And in my sea country and culture we are deeply connected to that, with women tending to and caring for our oceans.”
“We’re excited that TLC will support us to launch and to grow Sea Women of the Great Barrier Reef, working with women who are already using traditional skills and knowledge to protect sea country and the Reef from the impacts of global warming,” she added.
Dr Clinton Schultz, proud Gamilaraay man and Co-Founder and Director of Australia’s first non-alcoholic craft beer company, Sobah, said: “As a proud Aboriginal owned and led business, First Nations custodianship of sea and land country and the Great Barrier Reef is in our DNA.”
“Of course it’s a deadly and delicious beer, but it’s also a brew that all Australians can get behind and feel good about because it’s going to help the Sea Women of the Great Barrier Reef program to launch and to grow and grow,” he added.
James Grugeon, Founder of The Good Beer Co – creators of the popular Great Barrier Beer for the Australian Marine Conservation Society – said: “We all know that – thanks to climate change – our Great Barrier Reef has been doing it tough and needs some TLC right now.”
“As well as raising funds for the Sea Women of the Great Barrier Reef our Tropical Lager Coral’ation aims to showcase the work of the Coral Sea Foundation and to underline how important First Nations science and knowledge is to Australia’s response to climate change, ocean and Reef conservation,” he added.
Completing the Coral’ation collab, TLC’s beautiful Reef inspired artwork and branding has been created by Matt Bray, Founder of purpose-led agency Art Disrupt and Creative Director of CommsDeclare, the organisation behind the new Fossil Ad Ban campaign for a tobacco style ban of fossil fuel advertising.
TLC will be launched on the Pozible crowdfund platform on Monday August 22nd at 3 pm and aims to sell out quickly as a limited edition beer, raising funds for the Coral Sea Foundation to support First Nations women to attend a Sea Women of the Great Barrier Reef training program.
The beer will also champion First Nations custodianship of the Great Barrier Reef and aims to spark the interest of a growing band of conscious consumers, beer lovers and all Australians in the work of the Coral Sea Foundation and the Sea Women of the Great Barrier Reef program.
The Pozible campaign can be found here.