Recent ABAC adjudications over brands Travla and Better Beer have highlighted the issues of social media marketing, in particular with Instagram. Travla, which launched two months ago, was the subject...
ABAC has released findings from its recent alcohol marketing audit, which evaluated compliance numbers for age restriction controls across social media platforms. Conducted by JWS Research, the audit ...
Creating communities around a brand has been key to the strategies of a number of brands, with beer clubs like Otherside’s Beer Tycoons or equity and reward crowdfunding campaigns. But so many of thes...
An ABAC adjudication panel has ruled on a number of complaints about the marketing of “near beer” products – identified as beverages which are not strictly beer but can be malted or ...
Two small breweries have been on the receiving end of ABAC complaints regarding their social media, highlighting the need for brewers to be aware of reposting content from other sources. Boston Brewin...
Alcohol advertising watchdog ABAC last week dismissed a number of complaints against James Squire’s One Fifty Lashes and Pirate Life, as well as ruling on complaints against Coopers and BWS. Jam...
Alcohol advertising watchdog ABAC has advised companies to go back and scrutinise their their past digital marketing postings in light of recent rulings. In the past quarter, ABAC has ruled on a numbe...
Social media marketing is again in the spotlight after the alcohol advertising watchdog criticised South Australia’s Loxton Hotel over a series of Facebook posts. A complaint against posts published b...
Geelong-based Southern Bay Brewing is facing major backlash over an offensive social media post published online yesterday....
The body responsible for overseeing complaints about alcohol advertising has released its 2018 Annual Report advising social media platforms and pre-vetting services were an increased focus for 2019...
Matt and Pete bring you the top beer news stories of the week including: Craft beer waits for more consumers to join its movement Eumundi Brewery goes National Craft needs to rethink attitudes to pas...
The Alcohol Beverages Advertising Code has released its Fourth Quarterly Report for 2018, highlighting concerns aboutalcohol marketers’ use of digital platforms and the age restriction controls ...