The ABAC panel dismissed a complaint against CUB's new VB mid-strength ad - but the reasoning is a practical guide for short-form video advertisers. ...
Victoria Bitter has announced the release of “VB Low Carb” (4.9% abv). This full flavoured, full strength brew has 33% fewer carbs than regular VB....
Victoria Bitter has announced the launch of VB Low Carb, which has 33% fewer carbs than regular VB....
Victoria Bitter has launched its first new major advertising campaign in more than five years....
Victoria Bitter has released limited-edition stubbies featuring a selection of worksite-inspired nicknames. ...
In an apparent move to woo younger adults back to the beer category, CUB has launched a VB brand extension that emphasises its higher alcohol as a product feature....
Alcohol delivery service Jimmy Brings and Victoria Bitter have launched a fridge magnet button, which allows customers to order a case of its beer when pressed. ...
Victoria Bitter in partnership with TRADIE has launched a 13-piece workwear range designed to celebrate the return to the worksite in 2023....
Victoria Bitter is rewarding hard work in new ways with the launch of a brand-new grooming range,VB for Men. VB has brewed up a knock-off defining range featuring products designed to refresh, relax a...
Victoria Bitter has partnered with Dan Murphy’s to bring its first-of-a-kind Solar Exchange program to more Aussie households, allowing beer lovers to collect their hard-earned solar slabs in-st...
Australia’s most iconic beer has joined forces with Australian designers Strateas Carlucci to create a range of luxury clothing and take knock-off drinks to stylish new heights. The collection debuted...
Changing a recipe is a path that many breweries choose, especially as the market evolves with consumer tastes, or because of ingredient shortages, a decline in sales or brand evolution. Choosing to ch...