Last year VB rebranded itself, “The dinking beer”. Now, to complement the beer it has launched “The drinking chip” described as “the best hot chips made for the best cold beer.”

The snack was created to compliment a chilled VB, and thus, entice beer drinkers to keep on chugging. The spicy chips were created in partnership with the Yarra Valley Snack Food Company and will be available from January 18. Anyone who buys a case of VB stubbies from an Aussie independent liquor store will receive a bag of the chips.

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