Willie Smith's launches non-alcoholic cider

Willie Smith’s Tasmanian has expanded its range of organic ciders to include a non-alcoholic Apple Cider which is fresh, refined and designed for adult drinkers.

Tasmanian orchard and cidermakers Willie Smith’s today announced the newest cider in its range with the launch of its Non-Alc Apple Cider.

Willie Smith’s Non-Alc cider aligns with craft non-alc offerings having a small amount of alcohol, less than 0.5 alcohol by volume. The cider has been crafted to cater to adult tastes balancing sweetness, tannin and acidity.

Willie Smith’s becomes the first Tasmanian producer in the Beer and Cider category to launch a dedicated Non-Alc product.

Senior Marketing Manager Pat Garnham notes that while there is a history of carbonated apple and ginger beer products being produced in the state, this new offering provides consumers with a drink that has the profile of an alcoholic beverage.

“We’re looking closely at what consumers are demanding, we’ve led the cider segment to provide healthier alternatives, whether that’s organic or low sugar, and the non-alc segment is estimated to grow by 16% by 2024,”

“While there are carbonated apple juice soft drinks on the market, consumers are looking for refined non-alcoholic beverages which provide the complex flavours, something which beer and spirit producers have been quicky to adapt to and provide sophisticated offerings.”

Garnham explains that the flavour profile has been achieved through a careful research and development process.

“Like any other cider made at Willie Smith’s there are multiple tools including different apple varieties and cidermaking techniques, which transform the fruit into an outstanding Tassie cider.”

While the specific production methods are a closely guarded secret, the things which have made Willie Smith’s so successful are being adhered to. Using organic Tasmanian apples, nothing artificial and cidermaking staying on the farm to ensure the freshest flavour is maintained.

“In this case, there are familiar elements used in our other ciders, like the organic apple juice from Fuji, Pink Lady and Royal Gala apples which is balanced with the more complex heritage cider apples.”

Willie Smith’s Non-Alc Apple Cider is made from organic apples, on our farm in the Huon Valley, Tasmania. The Non-Alc is stocked in independent retail, and online at the Willie Smith’s webstore. The Non-Alc is sold in four-packs (RRP $16) and 16-pack cases (RRP $52). For more information contact your local Willie Smith’s representative or visit williesmiths.com.au/contact

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