All Inn Brewing rebrands

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After an enormously successful year on the award scene netting 8 gold Medals and 1 trophy, All Inn Brewing Co will launch their new refreshed branding, can designs and core beer range on Monday 28th of February.

The can designs have been simplified, as have the names of the beers. The core range consists of Pale Ale, Session Pale, Lager, IPA, Red IPA and a brand new Hazy IPA. The characters and names of the beers that have previously adorned the cans have been removed, as well as adding a new tagline – Good Beer for Good People.

All Inn Brewing Co Chief Operating Officer Luke Phillips says, “We aren’t really changing, we are just evolving and making it cleaner and easier to distinguish your choice of style. Some of our previous taglines and can designs over complicated the beers we make and what we are trying to do. We just want to produce Good Beer for Good People. We are really just about great beer and serving the good people of our community, both locally and further afield.”

The biggest changes to the beers are:

  • Lager – Becomes a tropical 4.2% Lager
  • IPA – Becomes a 6% West Coast style IPA
  • Red IPA – ABV lowered to 6.5%
  • Hazy IPA – New beer, a 6.3% juicy, low bitterness IPA

The Pale Ale and Session Pale are essentially unchanged.

See full tasting notes and can design images here:

When asked about the move away from the colourful characters and names on the previous All Inn Brewing cans, Luke Phillips said “The characters are cool, but on the shelf in bottle shops they are a little confusing. We are trying to continue our success and grow our wholesale representation outside our main sales area where people know us best. The new can designs are clean and clear and tell people about the beer. Most people buy beer based on taste and the new cans make it easier for people to make an informed decision.

All Inn is planning on a huge 2022, with more ranging in bottle shops and bars, more seasonal/limited release beers and bigger events. The celebrations begin this Friday 4th of March from 4pm, with a locals launch party at the ‘Shed’ in Banyo, come on down and be one of the first to sample the new beers. We’ll also be hosting a trade event later in March.

Check out more here –

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