Beer Fans partners with Endeavour Drinks Group

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Beer Fans, the only marketplace for beer branded merchandise, has commenced a trial with the Endeavour Drinks Group (EDG) sell merchandise in BWS. Based on the success of this trial there are further opportunities across the Endeavour network to implement this initiative.

The new BWS concept store in Mt Hawthorn East Perth will be running a trial to sell beer branded merchandise in store as a part of ‘supporting local’. Beer Fans existing network of brands will be leveraged to provide shoppers the chance to complement their beer purchase with branded merchandised all in one transaction.

Billy Ryan Category Manager – Craft Beer & Cider at Endeavour Drinks ‘The merch sales initiative is part of our supporting local commitment. Complimenting beer with merch has been a long-term aim and Beer Fans has brought this to life’.

Beer Fans is the exclusive beer branded merchandise supplier for EDG with the opportunity to tap into a network of 1600 retail stores. This complements its marketplace offering consisting of 1000+ beer branded products available at

Joe Cook, General Manager and Founder of Beer Fans ‘Beer Fans retail is another avenue to build a beer brand beyond beer. We provide an end-to-end solution for beer branded merch sales both online and now in store. Adding value to our brands is a key growth initiative and given merchandise for BWS is bought upfront there is not risk, just upside.’

Shoppers will be able to buy Beerfarm, Gage Roads Brew Co and CBCo Brewing merchandise from BWS Mt Hawthorn East in Perth with a new brand rotating every month. Phase one of the trial will see it build to 20-30 stores with further opportunity across the network based on a successful result.

Find out more about Joe Cook and Beer Fans on this Beer is a Conversation episode.

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