Brewpub conquers new frontier
Australia’s first brewery located in a top tier shopping centre has gotten off to a flying start, according to its founders.
West Australian hospitality operator Beerland recently opened Whitfords Brewing Company in Westfield Whitford City, Hillarys, northwestern Perth.
It is the sister venue to Beerland’s Northbridge Brewing Company. Each has a 12-hectolitre brewhouse with combined fermentation capacity that is capable of producing up to 300,000 litres of beer annually across the two venues.
The two-storey Whitfords venue caters for up to 750 people at a time, with a beer garden and skydeck.
The only brewery between Perth and Mindarie, it produces Beerland’s core range of beers – Pale Ale, Wheat, IPA, Kolsch and Lager – along with some limited edition seasonals.
“Our expertise is in operating hospitality venues. Several years ago we recognised a need to produce well made beer in an approachable environment. The theatre of brewing is our focus and we are driven to promote quality beer of all styles and origins through our venues,” Beerland told Brews News.
“We also have a full menu and provide a really good value for money offering. This all adds up to having a wide support base, including a lot of people that had their first brewery experience with us.”
The company has ambitions of adding additional venues to the Beerland portfolio, if the right locations become available.
“When we saw the plans for the redevelopment of the Dining and Entertainment Hub at Westfield Whitford City, we knew that it aligned perfectly with what we were looking for in our next venue,” the company said.
“We are the only brewery in Australia that is located within a top tier shopping centre. Who would have thought!
“The support that we have had from the local community in Perth’s northern suburbs is unbelievable and we are proud to be bringing a great brewery experience right to their doorstep.”
Brewery openings are presented by Spark Breweries and Distilleries, the finest in-venue and production brewing systems available, with local design and support.