Leading Australian brewer Brick Lane Brewing has taken out eight prestigious ‘Crushies’ awards at the Craft Beer Marketing Awards (CBMAS), including a Platinum Crushie for Best Brand Identity/All Round Story for their super groovy Sidewinder NoLo range of beers.

The CBMAS recognises and awards the very best marketing in the brewing industry worldwide and includes categories that recognise all aspects of beer-related marketing.
Brick Lane cleaned up in the following categories:

Best Brand Identity – All Round Story (logo, merch, packaging, website)
Platinum Crushies: Sidewinder

Best Use Of Retro Branding:
Platinum Crushies: Sidewinder – The Sidewinder Life

Best Craft Industry Campaign/Human Rights and Cause Related:
Platinum Crushies: Brick Lane Stereobreaker Rye Pale Ale / Pink Boots Australia Brew Day

Best Brand Identity: Beer Release Calendars
Platinum Crushies: Brick Lane

Best Brand Identity/ Unique Logo Design:
Gold Crushies: Super Tasty (Sidewinder)

Best Merchandise Design: Most Creative Line
Gold Crushies: Sidewinder playing cards

Best Can Design / Best Beer Series:
Gold Crushies: Brick Lane Brewing Trilogy of Fear

Best Can Design / Best Beer Series:
Gold Crushies: Sidewinder

“A great beer experience goes well beyond the beer inside the can”, said Brick Lane’s Marketing Director, Tasha Harp Kennealy. “At Brick Lane, we pride ourselves on quality, inclusivity, innovation and meeting the ever-changing consumer needs and wants. To deliver this, we have our world-class brewery and an incredible team of brewers, innovators and marketers all focused on bringing to life products that taste amazing, look outstanding and cut through to a wide range of consumers. We are all very proud to be recognised across such a breadth and depth categories.”

The CBMAS are committed to celebrating the pinnacle of marketing success in the brewing industry and are excited to spotlight and showcase the best in the business across the globe. All categories are judged by an influential and respected international panel of beer, marketing, and design experts. The CBMAS judging process is robust, credible, and has a very transparent digital scoring system.

Sidewinder was celebrated by the judges, who praised the branding inspired by the freedom of the seventies, with a design reflecting the iconic Sidewinder speedboat from that era. “We set out to bring a range of no and low alcohol beers to market in a way which went well beyond the functional approach often taken in the ‘better for you’ category. We wanted to evoke emotion and a lifestyle harking back to when life was wild, free, and lived to the fullest, anytime and anywhere. Due to our world-class brewery, we can brew these beers without compromising on taste to delivering the full beer experience consumers are seeking. Based on the way they are flying off the shelf, it would appear consumers wholeheartedly agree they are super tasty!” said Tasha.

Brick Lane beers can be found nationally through all major retailers and independent bottle shops.

Sidewinder has just released two more no alc options to the range. Joining a low alc Hazy Pale and the XPA Deluxe no alc are the super tasty Lime XPA no alc and Passionfruit XPA no alc. All beers can also be found on the Brick Lane website www.bricklanebrewing.com